And unlike the CEOs of Activision and Take-Two, he actively plays video games. Like many others in leadership roles at EA, he came up as a developer. Wilson has been part of EA’s values and habits for nineteen years, leading the company for the last six. When you put 10,000 people together in a company like EA, those habits become a company’s culture. Over time, those actions become behaviors and eventually habit.
He sees his company’s culture as a set of habits that people within the organization exhibit.Īccording to Wilson, individual values lead to needs and motivations, which in turn drive people toward certain actions. EA, under Wilson’s leadership, has been through a period of self-reflection. It’s easy to look at companies as large as EA and see them as monoliths. The banter about my kids was the beginning of a discussion that was filled with human moments, as Wilson (in his first interview in a couple of years) admitted to the company’s missteps, explained how EA is recovering from them, and shared why he believes the future is going to be built on all types of games, including (and especially) indies. An EA spokesperson tells GameDaily that the score today is “well above zero.” A result greater than 0 suggests that more of the community feels positively than negatively. A score less than 0 indicates that there is more negative consumer sentiment than positive. NPS is a measurement of consumer satisfaction ranging from -100 to +100. He also touted the game’s 30-point “net promoter score” increase since the game’s launch (more than 25 points of that increase were in the last year). I'd like to believe that a lesser company would have just tossed it and moved on.” It had some issues with the progression system, and the team made a lot of promises about what they were going to put into the game. “The game, even at launch, was-I don't want to go as far as to say a great game-it was a really good game.
“We found ourselves in the middle of a pretty challenging conversation on that one in particular,” Wilson explained. Wilson saw that costly decision as fulfilling a commitment that EA and DICE had made to players. Developer DICE, amid player ire and critical panning, completely deconstructed and rebuilt the game’s progression system. Investors are watching EA like a hawk after a disastrous earnings report recently.īattlefront II was a particularly troubled launch after EA misjudged consumers’ tolerance for gameplay-impacting loot boxes. He’s had to explain the company’s mistakes to shareholders and to his board of directors. I hadn’t intended to kick off the conversation by pressing Wilson on one of his company’s stumbles. These sorts of discussions often start with small talk, but it just so happened that our eldest son recently started playing Star Wars Battlefront II. When I sat down with EA CEO Andrew Wilson, our conversation started with my kids. CEO Andrew Wilson sat down exclusively with GameDaily at E3 2019 to talk about EA's mistakes, successes, what went wrong with Anthem (and how BioWare is prepared to fix it), and the future of his company and the industry.
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